PROSPECTS AND OPPORTUNITIES
Improving sales as cider offers alternative to other traditional drinks
Total volume sales of cider are expected to grow slowly over the forecast period, driven by increasing consumer awareness and the rising preference for sweet flavours and low alcohol levels. The continuous increase in temperatures is also expected to positively impact demand, as cider is considered a refreshing drink and often perceived as a refreshing and lighter alternative to traditional alcoholic drinks, which is helping it to gain traction, especially among the younger demographic of legal drinking age.
Chile offers potential as major cider producer
Despite being a small category, Chile has a long tradition of consuming drinks made from fermented apples – called chicha - mainly by people residing in the countryside and southern Chile where there are many established orchards. This tradition enabled the formation at the end of 2024 of COSICHI, the Chilean Cider Collective.
Provenance likely to appeal to Chilean consumers of cider
Chile is an emerging market for cider, boasting a diverse array of both domestic and international brands. Initially dominated by Spanish and several Swedish brands, the Chilean cider landscape witnessed a significant rise in local options towards the end of the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Chile?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Chile - Category analysis
KEY DATA FINDINGS
Changing demands and climate change are challenges to cider sales
Share movement but Cía Cervecerías Unidas retains leadership overall
Grocery retailers continue to dominate distribution of cider in Chile
Improving sales as cider offers alternative to other traditional drinks
Chile offers potential as major cider producer
Provenance likely to appeal to Chilean consumers of cider
Alcoholic Drinks in Chile - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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