PROSPECTS AND OPPORTUNITIES
Flat growth rates for cider/perry over the forecast period
Volume sales of cider/perry in South Africa is expected to remain relatively flat in the forecast period, facing significant headwinds from increased competition and economic challenges. New brands are entering RTDs and flavoured lager, drawing consumers away from traditional ciders.
Promotional activity will drive sales for the category
Brand activations are expected to continue driving sales in cider/perry over the forecast period. A significant proportion of the consumer base consists of younger adults, who are highly influenced by marketing and brand engagement.
Players to explore non/low alcohol segment with focus on affordability
Non-alcoholic cider and perry in South Africa is expected to register stable growth rates in the forecast period, driven by prevailing health trends. As consumers increasingly prioritise wellness and moderation when drinking, these beverages are gaining traction.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in South Africa?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in South Africa - Category analysis
KEY DATA FINDINGS
Economic pressures suppress cider/perry growth
Distell Group Ltd dominates the cider/perry category
Convenience of liquor stores supports this specialist channel
Flat growth rates for cider/perry over the forecast period
Promotional activity will drive sales for the category
Players to explore non/low alcohol segment with focus on affordability
Alcoholic Drinks in South Africa - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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