Competitive Landscape
Savanna Enjoys Strong Investment and Innovation to Remain the Clear Leading Brand
The cider/perry landscape is highly concentrated, with Distell Group Ltd holding a commanding 78% share of total volume sales in 2025, while Heineken South Africa (Pty) Ltd accounted for an 8% share. Albeit with fluctuation, including a downturn in 2025, the top player increased its total volume share strongly over the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in South Africa?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in South Africa - Category analysis
Key Data Insights
Cider/Perry Summary
Savanna Leverages Heritage and Innovation to Drive Growth
Afriplex Introduces Rooibos Cider to Mainstream Retail and Expands Premium Choices
Local Craft Products Push Ingredient-Led Premiumisation
Rooibos Cider and Non Alcoholic Launches Broaden Appeal and Resilience
Savanna Enjoys Strong Investment and Innovation to Remain the Clear Leading Brand
Specialist Liquor Retailers Sustain Cider Brand Visibility and Reach
E-Commerce Platforms Expand Access for Niche Ciders
Alcoholic Drinks in South Africa - Industry Overview
2025 Developments
Key Data Insights
Inflation Drives Drinkers to Both Premium and Economy Brands
Carling Black Label and Devil’S Peak Reshape Drinking Choices
Smirnoff Ice Revitalises Flavour Innovation to Attract Younger Drinkers
Heineken Beverages Reshapes Competition with New Commitments
Premium Beer and Rtds Attract Consumers Trading up as Confidence Returns
Social Drinking Culture Should Sustain Demand Despite Regulatory and Tax Headwinds
Sab Anchors Dominance as Heineken Beverages Expands Reach
Consolidating Power: Can Smaller Brands Compete?
Food/Drink/Tobacco Specialists Sustain Dominance by Maximising Shelf Allocation
E-Commerce Delivers Convenience
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Cross-Border/Private Imports
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Devil’S Peak and Carling Black Label Shape Premium and Value Choices
Smirnoff Ice and Flying Fish Drive Flavour Innovation and Youth Engagement
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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