Volume sales of cider/perry in South Africa is expected to remain relatively flat in the forecast period, facing significant headwinds from increased competition and economic challenges. New brands are entering RTDs and flavoured lager, drawing consumers away from traditional ciders.
Brand activations are expected to continue driving sales in cider/perry over the forecast period. A significant proportion of the consumer base consists of younger adults, who are highly influenced by marketing and brand engagement.
Non-alcoholic cider and perry in South Africa is expected to register stable growth rates in the forecast period, driven by prevailing health trends. As consumers increasingly prioritise wellness and moderation when drinking, these beverages are gaining traction.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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