The outlook is rosy for cider/perry over the forecast period, with growth driven by its low base, and rising interest in light, refreshing alternatives to beer, especially among health-conscious consumers. However, limited consumer awareness, confusion with fruit beer, higher prices in comparison with beer, and low availability will continue to prevent wider adoption.
Currently, cider production in Kazakhstan faces challenges due to its classification as an alcoholic beverage, which subjects it to significantly higher excise taxes compared to wine. While the excise tax for wine is KZT35 per litre, cider is taxed at KZT2,550 per litre of 100% alcohol, making production and pricing less competitive.
Over the forecast period, innovation is expected to focus on introducing new flavours and familiarising consumers with cider. Producers will continue to emphasise that cider is a natural and light beverage, appealing to those seeking healthier and more refreshing alternatives to traditional alcoholic drinks.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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