PROSPECTS AND OPPORTUNITIES
Challenge of limited consumer awareness, high prices and low availiability
The outlook is rosy for cider/perry over the forecast period, with growth driven by its low base, and rising interest in light, refreshing alternatives to beer, especially among health-conscious consumers. However, limited consumer awareness, confusion with fruit beer, higher prices in comparison with beer, and low availability will continue to prevent wider adoption.
Potential tax reduction could drive growth of the local cider industry
Currently, cider production in Kazakhstan faces challenges due to its classification as an alcoholic beverage, which subjects it to significantly higher excise taxes compared to wine. While the excise tax for wine is KZT35 per litre, cider is taxed at KZT2,550 per litre of 100% alcohol, making production and pricing less competitive.
New flavours and packaging to attract a broader audience
Over the forecast period, innovation is expected to focus on introducing new flavours and familiarising consumers with cider. Producers will continue to emphasise that cider is a natural and light beverage, appealing to those seeking healthier and more refreshing alternatives to traditional alcoholic drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Kazakhstan?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Kazakhstan?
- How are products distributed in Kazakhstan?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Kazakhstan - Category analysis
KEY DATA FINDINGS
Shift in consumer preferences towards lower ABV drinks benefits cider in 2024
Leading Vinzavod Issyk AO highlights its local origin
Modern retail outlets take share from traditional stores
Challenge of limited consumer awareness, high prices and low availiability
Potential tax reduction could drive growth of the local cider industry
New flavours and packaging to attract a broader audience
Alcoholic Drinks in Kazakhstan - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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