Cider volume sales were highly concentrated at the end of 2024, with almost 60% of the year’s volume occurring in November and December and over 30% dispatched in December alone. Brands are focused on breaking this seasonality by positioning cider as a refreshing drink for social gatherings, beach outings or any occasion where beer might be consumed, aiming to create year-round demand beyond traditional celebrations.
Uruguay’s consumption trends often follow Argentina’s by a few years, presenting an opportunity for revival if the neighbouring country’s cider market attractiveness migrates across the border. Brands are conscious of cider’s reputation for low quality and limited demographic appeal, prompting innovation by niche players.
Reducing seasonality and appealing to younger consumers throughout the year depends on ongoing product and packaging innovation. The advent of smaller-sized and canned packaging represents a positive first step, while the development of more artisanal products with new flavours could further support consistent consumption during night-out occasions.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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