While the cider/perry category remains relatively niche, indicators point to gradual and sustained growth over the forecast period. Rising consumer awareness and wider channel penetration are expected to support sales recovery, especially amid a more favourable economic outlook for 2025.
The distribution strategies adopted by major players most notably The Good Cider and Sidra Calango have been instrumental in sustaining growth in 2024. These strategies have prioritised on-trade placements in bars, restaurants, and event venues, helping brands position cider as a premium, occasion-led product with distinct appeal.
The launch of Corona Cero in mid-2024 by AB InBev marked a milestone for the non-alcoholic drinks segment in Peru, bolstered by the brand’s visibility as a global sponsor of the Paris Olympic Games. The strong performance of Corona Cero helped pave the way for additional launches, such as Heineken 0.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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