PROSPECTS AND OPPORTUNITIES
Category faces key challenge in carving out space alongside RTDs
While the cider/perry category remains relatively niche, indicators point to gradual and sustained growth over the forecast period. Rising consumer awareness and wider channel penetration are expected to support sales recovery, especially amid a more favourable economic outlook for 2025.
On-trade expected to remain the strategic focus for leading brands
The distribution strategies adopted by major players most notably The Good Cider and Sidra Calango have been instrumental in sustaining growth in 2024. These strategies have prioritised on-trade placements in bars, restaurants, and event venues, helping brands position cider as a premium, occasion-led product with distinct appeal.
Non-alcoholic cider could become a breakout subcategory
The launch of Corona Cero in mid-2024 by AB InBev marked a milestone for the non-alcoholic drinks segment in Peru, bolstered by the brand’s visibility as a global sponsor of the Paris Olympic Games. The strong performance of Corona Cero helped pave the way for additional launches, such as Heineken 0.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Peru?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Peru?
- How are products distributed in Peru?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Peru - Category analysis
KEY DATA FINDINGS
New Somersby market exit reverses early signs of recovery
The Good Cider holds the lead while Sidra Calango reclaims second place
On-trade gains prominence as modern retail channels lose interest
Category faces key challenge in carving out space alongside RTDs
On-trade expected to remain the strategic focus for leading brands
Non-alcoholic cider could become a breakout subcategory
Alcoholic Drinks in Peru - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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