PROSPECTS AND OPPORTUNITIES
Lack of cider-drinking culture in Azerbaijan will continue to limit demand
Cider/perry is predicted to see total volume sales tip back into positive territory in 2025 and then increase consistently thereafter. Growth rates look set to be marginal throughout the forecast period, however, as there is no real tradition of consumption in Azerbaijan and Carlsberg’s recent decision to scale back promotional and distribution support for dominant brand Somersby will make it even more difficult for the category to gain a broader appeal.
Competitive threat posed by flavoured/mixed lager and RTDs expected to increase
Competition from flavoured/mixed lager and RTDs will continue to subdue demand for cider/perry over the forecast period. All three categories have a somewhat similar positioning, in that they offer sweeter-tasting products that primarily appeal to young adults and are seen as more refreshing beverages for hotter summer weather.
New product development activity likely to remain negligible
Poor growth prospects mean cider/perry is expected to witness little or no innovation over the forecast period. Moreover, it is likely any launches that do take place will comprise the addition of novel flavours to existing ranges rather than the introduction of completely new brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Azerbaijan?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Azerbaijan?
- How are products distributed in Azerbaijan?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Azerbaijan - Category analysis
KEY DATA FINDINGS
Cider/perry consumption continues to plummet
Carlsberg remains the dominant player with its Somersby brand
Distribution still heavily concentrated in the supermarkets channel
Lack of cider-drinking culture in Azerbaijan will continue to limit demand
Competitive threat posed by flavoured/mixed lager and RTDs expected to increase
New product development activity likely to remain negligible
Alcoholic Drinks in Azerbaijan - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
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- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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