PROSPECTS AND OPPORTUNITIES
Growth opportunities through awareness-raising and wider distribution
Sales of cider/perry in Thailand are forecast to increase by 7% in total volume terms in 2025, with a volume CAGR of 6% over the forecast period. Despite its current niche status, cider/perry holds significant potential for growth, driven by the expansion of distribution, as seen with the entry and Moose into convenience stores.
Health and wellness and craft trends likely to attract consumers to cider/perry
The anticipated growth of cider/perry in Thailand in the forecast period is also expected to be driven by the health and wellness trend, as these beverages are often perceived by consumers as healthier alternatives to other alcoholic drinks. Made primarily from apple or pear juice, which are considered healthy, cider and perry also usually have a comparatively low alcohol content.
Product innovation will be important to compete with other alcoholic drinks categories
In 2025, Brothers introduced significant product innovations in cider/perry in Thailand by launching four new flavours: raspberry and blackberry, pear and apple, orange and lemon, and raspberry and lime. To enhance consumer engagement, the company organised tasting trips to various bars and restaurants, allowing customers to sample these new offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Thailand?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Thailand - Category analysis
KEY DATA FINDINGS
Competition, high prices, and brand withdrawal drive volume decline for cider/perry
Siam Winery maintains its lead, but Brewberry sees the strongest growth
Growing share of sales for convenience stores as Moose expands distribution to this channel
Growth opportunities through awareness-raising and wider distribution
Health and wellness and craft trends likely to attract consumers to cider/perry
Product innovation will be important to compete with other alcoholic drinks categories
Alcoholic Drinks in Thailand - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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