Sales of cider/perry in Thailand are forecast to increase by 7% in total volume terms in 2025, with a volume CAGR of 6% over the forecast period. Despite its current niche status, cider/perry holds significant potential for growth, driven by the expansion of distribution, as seen with the entry and Moose into convenience stores.
The anticipated growth of cider/perry in Thailand in the forecast period is also expected to be driven by the health and wellness trend, as these beverages are often perceived by consumers as healthier alternatives to other alcoholic drinks. Made primarily from apple or pear juice, which are considered healthy, cider and perry also usually have a comparatively low alcohol content.
In 2025, Brothers introduced significant product innovations in cider/perry in Thailand by launching four new flavours: raspberry and blackberry, pear and apple, orange and lemon, and raspberry and lime. To enhance consumer engagement, the company organised tasting trips to various bars and restaurants, allowing customers to sample these new offerings.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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