PROSPECTS AND OPPORTUNITIES
Non-alcoholic cider is poised to experience strong growth
Non-alcoholic cider is projected to witness dynamic volume growth over the forecast period, following the moderate uptick in volume sales over 2024. The growing acceptance and popularity of low- and non-alcoholic beverages in Malaysia is expected to positively influence the category's expansion over the forecast period.
Immersive pop-ups and strategic collaborations to fuel cider/perry category growth
Cider/perry will enjoy further growth and gain appeal through immersive brand experiences and innovative collaborations. These initiatives will not only enhance brand visibility but will drive trial and purchase intent, particularly among younger, experience-driven adults.
Influencer marketing drives greater consumer awareness in the cider category
Influencer marketing continues to be a powerful tool for expanding brand share and reaching new consumer segments in Malaysia’s cider/perry market. Somersby has effectively leveraged this strategy to amplify product launches and deepen brand engagement.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Malaysia?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Malaysia - Category analysis
KEY DATA FINDINGS
Cider/perry loses appeal among Millenials and Gen Z
Key players capitalise on brand reputations and ongoing marketing efforts to boost volume share
Off-trade channel remains popular for cider/perry consumption
Non-alcoholic cider is poised to experience strong growth
Immersive pop-ups and strategic collaborations to fuel cider/perry category growth
Influencer marketing drives greater consumer awareness in the cider category
Alcoholic Drinks in Malaysia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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