In Austria, volume sales of cider/perry is expected to fall steadily over the forecast period. This generally corresponds to the forecast for overall alcoholic beverages, which will increasingly suffer as consumers adopt healthier lifestyles and mindsets.
The leadership position of Stibitzer is relatively solid for the foreseeable future, due to the strong marketing investment by Brau-Union Österreich AG supporting the on-trade. Moreover, outside of traditional cider, no other modern cider brand is likely to compete with Stibitzer on price.
No significant innovations or brand launches are expected in cider/perry over the forecast period. In view of the general shift towards lighter and sweeter flavours in alcoholic drinks, there could be some new flavour variants from established brands.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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