PROSPECTS AND OPPORTUNITIES
No recognisable growth opportunities in demand for cider
In Austria, volume sales of cider/perry is expected to fall steadily over the forecast period. This generally corresponds to the forecast for overall alcoholic beverages, which will increasingly suffer as consumers adopt healthier lifestyles and mindsets.
Leading Stibitzer brand expected to lose slight volume share
The leadership position of Stibitzer is relatively solid for the foreseeable future, due to the strong marketing investment by Brau-Union Österreich AG supporting the on-trade. Moreover, outside of traditional cider, no other modern cider brand is likely to compete with Stibitzer on price.
No significant innovations expected in cider/perry
No significant innovations or brand launches are expected in cider/perry over the forecast period. In view of the general shift towards lighter and sweeter flavours in alcoholic drinks, there could be some new flavour variants from established brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Austria?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Austria - Category analysis
KEY DATA FINDINGS
Cider/perry faces flat volume performance
Declining interest among mainstream consumers impacts leading Stibitzer brand
Dominant supermarket channel also leads in cider sales
No recognisable growth opportunities in demand for cider
Leading Stibitzer brand expected to lose slight volume share
No significant innovations expected in cider/perry
Alcoholic Drinks in Austria - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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