Competitive Landscape
Carlsberg Ukraine Sustains Lead as Local Players Gain Share
Cider/perry in Ukraine remains highly concentrated, with Carlsberg Ukraine holding a strong lead in 2025, commanding a 41% total volume share. While this represents a marginal increase from the previous year, it is noticeably lower than its peak of 55% in 2022, indicating a gradual erosion of concentration over the review period as local manufacturers have strengthened their presence.
Craft Brands and Novel Flavours Fuel Premium Innovation
The competitive landscape is being actively reshaped by the emergence of craft and premium brands such as Monbar, Yablo, and Privatni Sady, which are driving product innovation with a focus on natural ingredients, authenticity, and sophisticated flavour profiles. These brands are introducing diverse recipes and premium positioning, with launches such as Toosecco aiming to reposition cider as a more refined, wine-like beverage.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Ukraine?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Ukraine - Category analysis
Key Data Insights
Cider/Perry Summary
Monbar and Craft Brands Revitalise Interest through Heritage Focus
Somersby and Local Entrants Expand Reach with Bold Flavour Launches
Retailers and Producers Boost Awareness through Expanded Shelf Presence
Monbar and Yablo Drive Premium Growth through Authenticity
Somersby Zero and Local Craft Options to Expand Nolo Relevance
Retailers and Producers Adopt Flexible Formats to Manage Inflation
Carlsberg Ukraine Sustains Lead as Local Players Gain Share
Craft Brands and Novel Flavours Fuel Premium Innovation
Atb-Market and Silpo Deliver Convenience and Exclusive Flavours
Goodwine and Winetime Expand Assortment and Omnichannel Reach for Craft Cider
Alcoholic Drinks in Ukraine - Industry Overview
2025 Developments
Key Data Insights
Consumption Patterns Dictated by Economic Volatility
Beer Leads Sales, but Rtds a Key Driver of Growth
Local Innovators and Global Brands Drive Nolo Expansion
Affordable Formats Versus Selective Premium Splurges
Beer to Dominate Consumption as Rtds Provide Sophistication
Nolo Innovation and Hybrid Formats Reshape Assortment as Moderation Rises
Carlsberg Ukraine and Obolon Drive Stability as Innovation Intensifies Rivalry
Atb-Market and Silpo Drive Sales with Price Promotions and Exclusive Packs
Good Wine and Bad Boy Expand Premium Reach with Imported and Craft Lines
Online Platforms and Delivery Services Broaden Access to Premium and Niche Drinks
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Market Leaders Respond to Demand for Moderation and Experimentation
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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