Total volume sales of cider/perry are expected to rise in Ukraine over the forecast period. Overall, the category offers good sales prospects in the country due to long-term trends, including increasing demand for lower alcohol drinks and flavoured alcoholic drinks, growing interest in mixology, and the increasing frequency of on-the-go consumption, as numerous cider products are available in metal cans.
Ukrainians prefer flavoured cider, mostly local fruits and berries, with the preferred tastes including blueberry, cranberry, cherry, raspberry, and pear. Under the impact of mixology trend, there have also been innovations such as cider “piña colada” and “cuba libre”.
In 2024, market leading brand, Somersby, from Carlsberg was exclusively launched in Tangerine flavour in the largest retailer, ATB-Market, and in Raspberry-Lime flavour in other chains. The company also decreased its 1 litre PET bottles to 950ml to manage prices and minimise the impact of high inflation.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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