PROSPECTS AND OPPORTUNITIES
Good category prospects, supported by current trends
Total volume sales of cider/perry are expected to rise in Ukraine over the forecast period. Overall, the category offers good sales prospects in the country due to long-term trends, including increasing demand for lower alcohol drinks and flavoured alcoholic drinks, growing interest in mixology, and the increasing frequency of on-the-go consumption, as numerous cider products are available in metal cans.
Flavoured cider to drive category development
Ukrainians prefer flavoured cider, mostly local fruits and berries, with the preferred tastes including blueberry, cranberry, cherry, raspberry, and pear. Under the impact of mixology trend, there have also been innovations such as cider “piña colada” and “cuba libre”.
Exclusive flavours and playing with bottle volumes
In 2024, market leading brand, Somersby, from Carlsberg was exclusively launched in Tangerine flavour in the largest retailer, ATB-Market, and in Raspberry-Lime flavour in other chains. The company also decreased its 1 litre PET bottles to 950ml to manage prices and minimise the impact of high inflation.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Ukraine?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Ukraine - Category analysis
KEY DATA FINDINGS
Limited recovery of cider and lack of non-alcoholic options
Carlsberg remains clear market leader
Alcoholic drinks specialists gain share in cider
Good category prospects, supported by current trends
Flavoured cider to drive category development
Exclusive flavours and playing with bottle volumes
Alcoholic Drinks in Ukraine - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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