PROSPECTS AND OPPORTUNITIES
Difficult outlook ahead for cider/perry
The outlook for the cider/perry category remains negative in both the on- and the off-trade. Cider/perry is a niche category and serious efforts by major players to turn it into a mainstream category have failed.
Non-alcoholic cider depends on marketing investment
The development of the non-alcoholic cider category will largely depend on the willingness of Heineken to support this category. If Heineken NV sees some opportunity for growth it might decide to add new flavours to the Apple Bandit range or to replace the raspberry with a new fruit flavour to bring some excitement to the category.
High quality ciders face a better future
Even though the broader cider/perry category will see a further decline in sales volume, craft and premium cider brands still face some growth opportunities. These high quality ciders already have a loyal following, and it is unlikely these cider afficionado’s will fall out of love with these niche products.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Netherlands?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in the Netherlands - Category analysis
KEY DATA FINDINGS
Underlying issues face the cider/perry category
Heineken NV holds leading share with Apple Bandit
Supermarkets claim strong position in cider/perry
Difficult outlook ahead for cider/perry
Non-alcoholic cider depends on marketing investment
High quality ciders face a better future
Alcoholic Drinks in the Netherlands - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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