The outlook for the cider/perry category remains negative in both the on- and the off-trade. Cider/perry is a niche category and serious efforts by major players to turn it into a mainstream category have failed.
The development of the non-alcoholic cider category will largely depend on the willingness of Heineken to support this category. If Heineken NV sees some opportunity for growth it might decide to add new flavours to the Apple Bandit range or to replace the raspberry with a new fruit flavour to bring some excitement to the category.
Even though the broader cider/perry category will see a further decline in sales volume, craft and premium cider brands still face some growth opportunities. These high quality ciders already have a loyal following, and it is unlikely these cider afficionado’s will fall out of love with these niche products.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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