While 2024 saw a surge in cider/perry sales, the future outlook is less optimistic. Increased competition from other alcoholic drinks, including flavoured/mixed lager, wine, and spirit-based RTDs, coupled with growing health consciousness among consumers, is expected to lead to a decline in total volume sales of cider/perry.
Producers are calling for the introduction of a zero excise tax rate on cider/perry with an alcohol content of up to 5%. They estimate that eliminating the excise duty could increase cider/perry production by up to 50-70 million litres annually, from 35 million litres in 2023.
Cider/perry is not expected to undergo significant product innovation with this beverage having a long-standing tradition in Poland that is associated with conservative production methods. Producers therefore often prioritise preserving traditional recipes and flavours, which can hinder the introduction of new ideas.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!