PROSPECTS AND OPPORTUNITIES
Cider/perry is expected to face strong competition from other alcoholic drinks
While 2024 saw a surge in cider/perry sales, the future outlook is less optimistic. Increased competition from other alcoholic drinks, including flavoured/mixed lager, wine, and spirit-based RTDs, coupled with growing health consciousness among consumers, is expected to lead to a decline in total volume sales of cider/perry.
The struggle to eliminate the excise duty on cider/perry
Producers are calling for the introduction of a zero excise tax rate on cider/perry with an alcohol content of up to 5%. They estimate that eliminating the excise duty could increase cider/perry production by up to 50-70 million litres annually, from 35 million litres in 2023.
Innovation expected to remain limited due to a focus on tradition
Cider/perry is not expected to undergo significant product innovation with this beverage having a long-standing tradition in Poland that is associated with conservative production methods. Producers therefore often prioritise preserving traditional recipes and flavours, which can hinder the introduction of new ideas.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Poland?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Poland - Category analysis
KEY DATA FINDINGS
The cider/perry industry is given a boost with the wine law
Cydr Lubelski continues to dominate sales
Supermarkets, discounters and convenience stores dominate sales
Cider/perry is expected to face strong competition from other alcoholic drinks
The struggle to eliminate the excise duty on cider/perry
Innovation expected to remain limited due to a focus on tradition
Alcoholic Drinks in Poland - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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