PROSPECTS AND OPPORTUNITIES
Further falls forecast for cider/perry in France
Sales of cider/perry are forecast to decline in volume terms in 2025 and beyond. Producers face structural headwinds including a weak premium image and low average unit prices, stemming from limited marketing investment and in-store promotion.
Players set to invest more in bringing life to the category
Producers are intent on revitalisation. Cider offers fewer calories than beer, lower prices than many alternatives and is an inherently natural product.
The emergence of a new generation of hybrid ciders
Early 2024 saw the launch of HARTZ Beer & Cider, a hybrid concept from craft brewer Eguzki and cider maker Topa, priced at EUR3 per 33cl glass bottle. Combining Topa’s quality image with Iguski’s craft credentials, the range available in white and rosé variants at 5.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in France?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in France?
- How are products distributed in France?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in France - Category analysis
KEY DATA FINDINGS
Ongoing gloom besets cider/perry in France in 2024
Private label gains ground off-trade, while Agrial Groupe maintains GBO leadership
Hypermarkets and supermarkets lead distribution, while on-trade continues to gather pace
Further falls forecast for cider/perry in France
Players set to invest more in bringing life to the category
The emergence of a new generation of hybrid ciders
Alcoholic Drinks in France - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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