PROSPECTS AND OPPORTUNITIES
Expanding the market: innovation and education will be essential
The Hungarian cider market continues to face challenges due to limited brand variety and low consumer familiarity. As a relatively new category in Hungary, cider still lacks a clear identity and needs stronger positioning to increase its appeal.
Opening towards non-alcoholic and sugar-free options to broaden the user base
The introduction of non-alcoholic and zero-sugar cider variants presents an opportunity to invigorate the category by reaching consumers who are moderating their alcohol or sugar intake. These lighter options could open the door to new usage moments and appeal to health-conscious drinkers, particularly younger urban consumers looking for refreshing, fruit-forward alternatives.
Adopting global trends through locally inspired innovations
While the Hungarian cider market often adopts global trends after they are introduced in other countries, true innovation is more likely to emerge from domestic producers who are attuned to evolving local preferences. These players are well positioned to bring unique offerings to the table by experimenting with regional ingredients, flavours, and packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Hungary?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Hungary - Category analysis
KEY DATA FINDINGS
Cider struggles to find its place in Hungary’s drinking culture
Somersby dominates an underdeveloped competitive landscape
Off-trade dominance shapes the distribution landscape for cider
Expanding the market: innovation and education will be essential
Opening towards non-alcoholic and sugar-free options to broaden the user base
Adopting global trends through locally inspired innovations
Alcoholic Drinks in Hungary - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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