PROSPECTS AND OPPORTUNITIES
Flavour innovation in attempt to increase consumer interest
Cider/perry in Singapore is set to continue to decline over the forecast period, with total volume sales expected to record a -1% CAGR, falling to 544,000 litres. This downward trajectory is a reflection of market maturity, channel limitations, and shifting consumer preferences.
Somersby leverages popularity of K-pop star Yeonjun to refresh cider’s appeal
In June 2025, leading brand Somersby launched a new regional brand campaign in Asia, including Singapore, featuring Yeonjun from the K-pop group TOMORROW X TOGETHER (TXT) as its ambassador. This initiative aimed to revitalise interest in the category, where volume declines can potentially be offset by targeted innovation and experiential marketing.
Cider/perry expected to face further competition from alternative alcoholic drinks
Cider/perry in Singapore is expected to face intensifying competition from various alcoholic drinks categories, including flavoured/mixed lager and RTDs. Such alternatives are perceived as affordable, lower-ABV options that cater to similar drinking occasions, particularly among younger adults seeking variety and novelty.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Singapore?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Singapore - Category analysis
KEY DATA FINDINGS
Demand for cider/perry continues to fall due to lack of differentiation or innovation
Carlsberg’s Somersby maintains leadership amid a shrinking category
Supermarkets remains key off-trade channel for cider/perry but on-trade dominates
Flavour innovation in attempt to increase consumer interest
Somersby leverages popularity of K-pop star Yeonjun to refresh cider’s appeal
Cider/perry expected to face further competition from alternative alcoholic drinks
Alcoholic Drinks in Singapore - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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