PROSPECTS AND OPPORTUNITIES
Cider/perry set to remain a niche category, with some upsides
Cider/perry is expected to see total volume growth in the United Arab Emirates in 2025, and a positive CAGR during the forecast period overall. Nevertheless, while the broader alcoholic drinks industry is moving towards premiumisation, cider is not part of this trend, and is expected to remain a niche category.
Greater fragmentation expected as flavour variety expands to attract consumers
Cider/perry is set to become a more fragmented category as new players and flavour options enter the market. Brands such as Somersby are adding variety with offerings including Blackberry, Pear, Mango & Lime, and Raspberry & Lime.
Innovation potential lies in the non-alcoholic space
The greatest opportunity for innovation in cider/perry in the United Arab Emirates lies within non-alcoholic offerings. With their naturally fruity profiles, these drinks serve a dual purpose: as a replacement for alcohol, and as premium soft drinks for non-drinkers.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in United Arab Emirates?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Non-alcoholic cider/perry sees stronger growth from a low base
Strongbow fuels growth in cider/perry
Drinks specialists dominate off-trade sales, but the on-trade dominates
Cider/perry set to remain a niche category, with some upsides
Greater fragmentation expected as flavour variety expands to attract consumers
Innovation potential lies in the non-alcoholic space
Alcoholic Drinks in the United Arab Emirates - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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