PROSPECTS AND OPPORTUNITIES
Cider/perry faces ongoing challenges
Cider sales are anticipated to face challenges in the forecast period, as a growing number of young adults are choosing not to drink cider. Instead, younger generations are seeking lighter drinks, as well as RTDs, which have more a more youthful image.
Regular cider is considered old-fashioned
Regular cider is considered old-fashioned and will therefore find it difficult to attract new customers from the all-important young adult base, unless brands invest to reposition themselves. The majority of cider/perry consumers are Gen X and Millennial females who are already quite familiar with traditional cider brands.
Premium cider provides some growth potential
Premium cider is the only area that has managed to increase sales in recent years. Whilst domestic and imported premium ciders are available in Denmark, overall sales is low.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Denmark?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Denmark - Category analysis
KEY DATA FINDINGS
Ongoing decline as cider/perry fails to resonate with young adults
Carlsberg Danmark A/S continues to lead, focusing on innovation to drive growth
Price sensitivity drives cider purchases in discounter channel
Cider/perry faces ongoing challenges
Regular cider is considered old-fashioned
Premium cider provides some growth potential
Alcoholic Drinks in Denmark - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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