PROSPECTS AND OPPORTUNITIES
Lack of promotional support compared to flavoured beers and RTDs
The lack of promotional support for cider/perry in comparison to flavoured beers and RTDs, and the growing inclination toward other types of alcohol (rather than cider), will mean that cider/perry sales will continue to decline over the forecast period. In 2025, the withdrawal of key players from the category will still be hard felt, as a smaller number of flavours and variants are available to choose from.
Sustainability to play a growing role in cider/perry
The sustainability trend will play a growing role in the future of cider/perry in Slovakia over the forecast period. Consumers are becoming environmentally conscious, which means that demand will rise for brands that prioritise eco-friendly production.
Flavour innovation is crucial to gain traction
With the range of flavours narrowing towards the end of the review period, due to the absence of major players, flavour innovation will be essential to reinvigorate consumer interest in cider/perry. Marketing support combined with price discounts will remain crucial to maintain brand recognition and competitiveness, even without a major marketing budget.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Slovakia?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Slovakia?
- How are products distributed in Slovakia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Slovakia - Category analysis
KEY DATA FINDINGS
Cider/perry category suffers from the departure of brands
Heineken Slovensko bolsters its strong lead in cider/perry
Supermarket channel is favoured for value for money and convenience
Lack of promotional support compared to flavoured beers and RTDs
Sustainability to play a growing role in cider/perry
Flavour innovation is crucial to gain traction
Alcoholic Drinks in Slovakia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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