The lack of promotional support for cider/perry in comparison to flavoured beers and RTDs, and the growing inclination toward other types of alcohol (rather than cider), will mean that cider/perry sales will continue to decline over the forecast period. In 2025, the withdrawal of key players from the category will still be hard felt, as a smaller number of flavours and variants are available to choose from.
The sustainability trend will play a growing role in the future of cider/perry in Slovakia over the forecast period. Consumers are becoming environmentally conscious, which means that demand will rise for brands that prioritise eco-friendly production.
With the range of flavours narrowing towards the end of the review period, due to the absence of major players, flavour innovation will be essential to reinvigorate consumer interest in cider/perry. Marketing support combined with price discounts will remain crucial to maintain brand recognition and competitiveness, even without a major marketing budget.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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