PROSPECTS AND OPPORTUNITIES
Increasing availability set to drive sales of cider/perry over the forecast period
Cider/perry is set to see strong growth in off- and on-trade volume terms over the forecast period. This projected positive performance is based on several factors including increasing availability of cider/perry both in off- and on-trade channels.
Distribution set to expand across most channels as demand increases
The distribution of cider/perry through supermarkets and hypermarkets remained quite limited in 2024 with shelves mostly featuring foreign mid-priced products. On the contrary, most of the premium cider/perry products in Italy were sold through retail e-commerce.
Cider/perry expected to win share at the expenses of beer in the on-trade channel
On-trade sales of cider/perry saw stronger growth than off-trade sales in 2024, with this being in part due to consumers shifting from beer to cider/perry when out socialising and drinking with friends and family. This was due to a combination of lower price increases as compared to beer (which saw stronger price growth in 2023-2024), new innovations and a growing shift towards mindful drinking.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Italy?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Italy - Category analysis
KEY DATA FINDINGS
Innovation and increasing distribution boosts sales of cider/perry in 2024
Melchiori remains on top but loses share to premium products
Hypermarkets lose share amid increasing competition from retail e-commerce
Increasing availability set to drive sales of cider/perry over the forecast period
Distribution set to expand across most channels as demand increases
Cider/perry expected to win share at the expenses of beer in the on-trade channel
Alcoholic Drinks in Italy - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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