PROSPECTS AND OPPORTUNITIES
Cider/perry poised for further growth as low-alcohol trend strengthens
Cider/perry is expected to continue its upward trajectory in Bulgaria, driven by the expanding trend toward low-alcoholic beverages, particularly among younger and health-conscious consumers. While consumption will continue to show seasonal peaks during the warmer months, it is increasingly viewed as a refreshing, year-round alternative to beer especially by those who prefer fruitier or lighter-tasting drinks.
Outdoor events and convenient formats to boost sales
The growing popularity of outdoor activities, music festivals, and public events is expected to further fuel on-trade sales of cider and perry in Bulgaria. While this channel operates from a smaller base and is set to expand at a slower pace than off-trade, its connection to social experiences makes it an important contributor to volume growth.
Somersby will lead innovation in cider with new flavours and alcohol-free variants
As the undisputed leader in cider, Carlsberg Bulgaria AD’s Somersby is expected to remain the main source of innovation. The brand continues to expand its product portfolio with creative flavour combinations, such as the newly launched Somersby Raspberry & Lime, catering to the evolving tastes of younger, experimental consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Bulgaria?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Bulgaria?
- How are products distributed in Bulgaria?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Bulgaria - Category analysis
KEY DATA FINDINGS
Cider gains popularity amongst younger, health-conscious consumers
Somersby remains undisputed leader
Modern retail formats dominate, with e-commerce driving off-trade growth
Cider/perry poised for further growth as low-alcohol trend strengthens
Outdoor events and convenient formats to boost sales
Somersby will lead innovation in cider with new flavours and alcohol-free variants
Alcoholic Drinks in Bulgaria - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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