PROSPECTS AND OPPORTUNITIES
Growth fuelled by rising interest in local craft and fruit-based beverages, and innovative product offerings
Cider in Latvia is expected to grow over the next five years as consumers seek more diverse, lighter, and lower alcohol alternatives to spirits, fuelled by a rising interest in local craft and fruit-based beverages, innovative product offerings, and evolving tastes of younger demographics. This outlook reflects ongoing consumer interest in lighter, fruit-based alternatives to spirits and partially to wine.
Shifting consumer preferences
A portion of cider sales is expected to continue shifting toward more premium options. Imported brands such as Rekorderlig and Kopparberg are likely to gain traction among consumers who prioritise quality over quantity.
Botanical infusions and lower-alcohol variants to attract health-conscious consumers
Future innovation in cider/perry is likely to focus on seasonal and limited-edition flavours, with producers experimenting with botanical infusions and lower-alcohol variants to attract health-conscious consumers. Digital engagement strategies, such as QR code-based promotions, are also expected to enhance consumer interaction.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Latvia?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Latvia?
- How are products distributed in Latvia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Latvia - Category analysis
KEY DATA FINDINGS
Shifting consumer spending and increased competition from other drinks
Strong portfolio, retail partnerships and innovation support Aldaris AS’ leading position
Convenience of home delivery and the opportunity to access curated selections drives growth of e-commerce
Growth fuelled by rising interest in local craft and fruit-based beverages, and innovative product offerings
Shifting consumer preferences
Botanical infusions and lower-alcohol variants to attract health-conscious consumers
Alcoholic Drinks in Latvia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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