Cider in Latvia is expected to grow over the next five years as consumers seek more diverse, lighter, and lower alcohol alternatives to spirits, fuelled by a rising interest in local craft and fruit-based beverages, innovative product offerings, and evolving tastes of younger demographics. This outlook reflects ongoing consumer interest in lighter, fruit-based alternatives to spirits and partially to wine.
A portion of cider sales is expected to continue shifting toward more premium options. Imported brands such as Rekorderlig and Kopparberg are likely to gain traction among consumers who prioritise quality over quantity.
Future innovation in cider/perry is likely to focus on seasonal and limited-edition flavours, with producers experimenting with botanical infusions and lower-alcohol variants to attract health-conscious consumers. Digital engagement strategies, such as QR code-based promotions, are also expected to enhance consumer interaction.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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