Sales of gum in Ireland are expected to rise moderately over the forecast period. Growth will primarily be driven by a young, health-conscious population and rising disposable incomes, which will lead to a shift towards more convenient snacking options.
Product innovation will remain a crucial factor for differentiation over the forecast period, particularly as market leaders are large companies with a history of disruption. Consequently, Wrigley is expected to maintain its dominant position in gum in Ireland.
As health awareness continues to grow among Irish consumers, demand is expected to rise for sugar-free and functional gums, particularly those that support oral health or offer stress relief. Simultaneously, market growth will be driven by ongoing innovation, with new flavours and sustainable packaging playing a central role.
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Understand the latest market trends and future growth opportunities for the Gum industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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