PROSPECTS AND OPPORTUNITIES
Moderate growth expected across the forecast period, driven by chewing gum sales
Sales of gum in Ireland are expected to rise moderately over the forecast period. Growth will primarily be driven by a young, health-conscious population and rising disposable incomes, which will lead to a shift towards more convenient snacking options.
Product innovation and a focus on flavour is set to drive differentiation in gum
Product innovation will remain a crucial factor for differentiation over the forecast period, particularly as market leaders are large companies with a history of disruption. Consequently, Wrigley is expected to maintain its dominant position in gum in Ireland.
Health trends are set to drive demand for both sugar-free and sustainable products
As health awareness continues to grow among Irish consumers, demand is expected to rise for sugar-free and functional gums, particularly those that support oral health or offer stress relief. Simultaneously, market growth will be driven by ongoing innovation, with new flavours and sustainable packaging playing a central role.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Ireland?
- Which are the leading brands in Gum in Ireland?
- How are products distributed in Gum in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Ireland - Category analysis
KEY DATA FINDINGS
Modest volume growth with a stronger value performance for Gum
Wrigley continues to dominate gum sales, increasing its share in 2025
Forecourt retailers lead sales while retail e-commerce and discounters gain ground
Moderate growth expected across the forecast period, driven by chewing gum sales
Product innovation and a focus on flavour is set to drive differentiation in gum
Health trends are set to drive demand for both sugar-free and sustainable products
Snacks in Ireland - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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