Retail sales of gum are expected to increase strongly over the forecast period, especially in constant value (at 2025 prices) terms. Leading player Hilal Confectionery (Pvt) Ltd consistently introduces new flavours, such as peach/mango and strawberry/blackcurrant combinations, which especially appeal to younger consumers.
Companies like Hilal Confectionery Pvt) Ltd are collaborating with global partners such as Chocotech and Proform to introduce cutting-edge production machinery. This enables the development of a more diverse range of gum products, including sugar-free, multi-flavour, and multi-colour variants.
In Pakistan, there is an increasing understanding of the importance of oral hygiene among consumers. This is driving demand for gums that offer benefits beyond freshening the breath, such as teeth whitening or the prevention of tooth decay.
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Understand the latest market trends and future growth opportunities for the Gum industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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