PROSPECTS AND OPPORTUNITIES
Muted performance over forecast period
There will only be marginal constant value growth over the forecast period. Gum is a mature product area, with an increasingly bad reputation and this will dampen value and volume sales.
Little innovation over forecast period
As stated above, there will be little innovation over the forecast period in what is a staid product area, with little potential for further growth. The only way in which there may be some differentiation will be in terms of packaging, with more pouches on offers, as well as larger pack sizes, which will sell at a lower price per unit.
Increasing messaging around sustainability
Gum has a bad reputation in terms of disposal, due to its non-biodegradable properties, and authorities impose large fines if gum is disposed of incorrectly. As a result, highlighting sustainability will be a key focus to win over consumers over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Latvia?
- Which are the leading brands in Gum in Latvia?
- How are products distributed in Gum in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Latvia - Category analysis
KEY DATA FINDINGS
Fall in volume sales, as gum has increasingly bad reputation
Lidl emerging as significant player
Discounters gain most value share
Muted performance over forecast period
Little innovation over forecast period
Increasing messaging around sustainability
Snacks in Latvia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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