Sales of gum are expected to rise over the forecast period, albeit this will be focused mostly on chewing gum. The continued growth of chewing gum is likely to be supported by its functional positioning (eg dental health, stress relief etc), affordability, and the recovery of impulse occasions.
Digital and technological advancements are set to have a growing influence on all aspects of the market, from new product development to marketing, to sustainability and increasing production efficiencies. Players are investing in developing new technologies in order to keep up with their competitors and to gain an advantage.
Chewing gum’s association with dental hygiene and sugar-free benefits aligns well with health and wellness trends in Poland. Moving forward, growth will be driven by transparent labelling, no sugar claims, and functional extensions, such as calming, energy boosting, and vitamin-infused products.
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Understand the latest market trends and future growth opportunities for the Gum industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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