PROSPECTS AND OPPORTUNITIES
Chewing gum set for expansion while bubble gum sales set to deflate
Sales of gum are expected to rise over the forecast period, albeit this will be focused mostly on chewing gum. The continued growth of chewing gum is likely to be supported by its functional positioning (eg dental health, stress relief etc), affordability, and the recovery of impulse occasions.
Players will need to invest in the future to keep up in an evolving market
Digital and technological advancements are set to have a growing influence on all aspects of the market, from new product development to marketing, to sustainability and increasing production efficiencies. Players are investing in developing new technologies in order to keep up with their competitors and to gain an advantage.
Health and sustainability set to be the focus of innovation
Chewing gum’s association with dental hygiene and sugar-free benefits aligns well with health and wellness trends in Poland. Moving forward, growth will be driven by transparent labelling, no sugar claims, and functional extensions, such as calming, energy boosting, and vitamin-infused products.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Poland?
- Which are the leading brands in Gum in Poland?
- How are products distributed in Gum in Poland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Poland - Category analysis
KEY DATA FINDINGS
Chewing gum continues to drive growth thanks to functional claims
Wrigley retains its stronghold despite increasing competition
Discounters benefit from strong value proposition
Chewing gum set for expansion while bubble gum sales set to deflate
Players will need to invest in the future to keep up in an evolving market
Health and sustainability set to be the focus of innovation
Snacks in Poland - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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