Sales of gum are expected to increase in both value and volume over the forecast period, with average unit prices remaining stable or rising slightly, provided there are no significant changes to import regulations. The category’s growth will be driven by consumers’ increasingly dynamic lifestyles and their demand for quick refreshment and oral hygiene.
While Mars Inc Bulgaria EOOD brands are expected to retain the lead, most innovation is likely to come from smaller brands offering 100% natural, 100% vegan products sweetened solely with xylitol. These feature ingredients such as real juice concentrate, natural mint aroma, matcha tea powder, and are fortified with vitamins, minerals, probiotics, and activated charcoal for natural teeth whitening, as exemplified by products like Doc’s Black White.
Gum is increasingly recommended as an easy method for micro-stress relief. A recent study by the global chewing gum brand Orbit highlights the most common micro-stressors experienced by young people in Bulgaria and their coping strategies.
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Understand the latest market trends and future growth opportunities for the Gum industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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