PROSPECTS AND OPPORTUNITIES
Gum sales are forecast to grow, driven by rising demand for refreshment and oral hygiene support
Sales of gum are expected to increase in both value and volume over the forecast period, with average unit prices remaining stable or rising slightly, provided there are no significant changes to import regulations. The category’s growth will be driven by consumers’ increasingly dynamic lifestyles and their demand for quick refreshment and oral hygiene.
Innovation is set to be driven by natural health trends and playful product launches
While Mars Inc Bulgaria EOOD brands are expected to retain the lead, most innovation is likely to come from smaller brands offering 100% natural, 100% vegan products sweetened solely with xylitol. These feature ingredients such as real juice concentrate, natural mint aroma, matcha tea powder, and are fortified with vitamins, minerals, probiotics, and activated charcoal for natural teeth whitening, as exemplified by products like Doc’s Black White.
Brand communications is set to highlight chewing gum as a micro-stress relief
Gum is increasingly recommended as an easy method for micro-stress relief. A recent study by the global chewing gum brand Orbit highlights the most common micro-stressors experienced by young people in Bulgaria and their coping strategies.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Bulgaria?
- Which are the leading brands in Gum in Bulgaria?
- How are products distributed in Gum in Bulgaria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Bulgaria - Category analysis
KEY DATA FINDINGS
Chewing gum leads growth in 2025 as hybrid work habits persist in Bulgaria
Mars Inc Bulgaria leads gum as Perfetti Van Melle and Fini Golosinas España SLU record strong growth
Supermarkets leads gum distribution as convenience stores grow rapidly with minimart expansion
Gum sales are forecast to grow, driven by rising demand for refreshment and oral hygiene support
Innovation is set to be driven by natural health trends and playful product launches
Brand communications is set to highlight chewing gum as a micro-stress relief
Snacks in Bulgaria - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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