Sales of gum are expected to see slight value growth over the forecast period, while volume sales remain stagnant. Although the category experienced strong price increases across the review period, these are projected to ease, leading to slower value growth going forward.
Innovation in gum has remained limited across the review period, and this is not expected to change across the forecast. One notable exception was Mentos, which first launched chewing gum with added vitamins in 2022.
Sugar-free gum is expected to remain the leading segment across the forecast period, supported by growing health and wellness awareness among Israeli consumers. While the ongoing Israel–Hamas war has shifted some focus away from health-conscious choices, it is likely that once consumers will increasingly return to prioritising low-sugar options.
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Understand the latest market trends and future growth opportunities for the Gum industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Gum
This report originates from Passport, our Gum research and analysis database.
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