PROSPECTS AND OPPORTUNITIES
Gum is set to face slower growth as bubble gum declines and price rises ease
Sales of gum are expected to see slight value growth over the forecast period, while volume sales remain stagnant. Although the category experienced strong price increases across the review period, these are projected to ease, leading to slower value growth going forward.
Products offering added or functional benefits may emerge over the forecast period
Innovation in gum has remained limited across the review period, and this is not expected to change across the forecast. One notable exception was Mentos, which first launched chewing gum with added vitamins in 2022.
Sugar-free gum is expected to show the fastest growth, supported by health trends
Sugar-free gum is expected to remain the leading segment across the forecast period, supported by growing health and wellness awareness among Israeli consumers. While the ongoing Israel–Hamas war has shifted some focus away from health-conscious choices, it is likely that once consumers will increasingly return to prioritising low-sugar options.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Israel?
- Which are the leading brands in Gum in Israel?
- How are products distributed in Gum in Israel?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Israel - Category analysis
KEY DATA FINDINGS
Gum records value growth as chewing gum outpaces sales of bubble gum
Mars Multisales Israel Ltd retains its lead while Strauss Group Ltd gains ground through bubble gum sales
Discounters lead gum distribution as retail e-commerce gains momentum in 2025
Gum is set to face slower growth as bubble gum declines and price rises ease
Products offering added or functional benefits may emerge over the forecast period
Sugar-free gum is expected to show the fastest growth, supported by health trends
Snacks in Israel - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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