PROSPECTS AND OPPORTUNITIES
Gum sales projected to show strong growth
Sales of gum in Uzbekistan are projected to register buoyant growth in both volume and value terms (at constant 2025 prices). Chewing gum is expected to outperform bubble gum, with increasing urbanisation and evolving lifestyles - especially among younger consumers – being key drivers of this expansion.
Innovation will focus on more indulgent flavours
As indulgence becomes a stronger focus in the confectionery market, gum brands are likely to respond by developing bold new flavours and sensory experiences, tapping into the impulse-driven nature of the category. Limited-edition offerings - especially those linked to holidays or cultural events - could resonate well with Uzbek consumers.
Sustainability initiatives create new opportunities for eco-friendly brands
Uzbekistan is placing greater emphasis on environmental sustainability through national programmes like the "One Million Green Families" initiative, which encourages households to adopt eco-conscious habits such as reducing plastic use, recycling, and shifting to greener modes of transportation. Gum brands - particularly international players - that actively promote eco-friendly practices are well-positioned to strengthen consumer trust and stand out in a competitive market.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Uzbekistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Uzbekistan?
- Which are the leading brands in Gum in Uzbekistan?
- How are products distributed in Gum in Uzbekistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Uzbekistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Uzbekistan - Category analysis
KEY DATA FINDINGS
Buoyant performance in 2025
Wrigley’s Orbit continues to hold sway, while Big Babol sees dynamic growth
Small local grocers lead gum distribution while supermarkets show dynamism in urban areas
Gum sales projected to show strong growth
Innovation will focus on more indulgent flavours
Sustainability initiatives create new opportunities for eco-friendly brands
Snacks in Uzbekistan - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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