A slower pace of volume growth is projected for both bubble gum and chewing gum over the forecast period. Growth in these categories is expected to be primarily driven by marketing efforts, including new product launches, format innovations, and promotional activities by key players.
Perfetti Van Melle Group and Mars Inc are expected to dominate the gum market in Georgia, jointly accounting for approximately 95% of value sales. This strong market concentration underscores their dominance and leaves limited space for new or smaller competitors to gain a foothold in the category.
New product launches, particularly those featuring exotic and fruit flavours, are expected to attract a broader youth audience over the forecast period. By associating gum with fun and enjoyment, brands have the opportunity to create new consumption occasions that go beyond traditional on-the-go use.
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Understand the latest market trends and future growth opportunities for the Gum industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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