PROSPECTS AND OPPORTUNITIES
Slowed growth anticipated
A slower pace of volume growth is projected for both bubble gum and chewing gum over the forecast period. Growth in these categories is expected to be primarily driven by marketing efforts, including new product launches, format innovations, and promotional activities by key players.
Strong market concentration
Perfetti Van Melle Group and Mars Inc are expected to dominate the gum market in Georgia, jointly accounting for approximately 95% of value sales. This strong market concentration underscores their dominance and leaves limited space for new or smaller competitors to gain a foothold in the category.
Exotic and fruit flavours to attract younger consumers
New product launches, particularly those featuring exotic and fruit flavours, are expected to attract a broader youth audience over the forecast period. By associating gum with fun and enjoyment, brands have the opportunity to create new consumption occasions that go beyond traditional on-the-go use.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Georgia?
- Which are the leading brands in Gum in Georgia?
- How are products distributed in Gum in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Georgia - Category analysis
KEY DATA FINDINGS
Strategic promotions and innovations drive growth in 2025
Significant expansion of Perfetti Van Melle following acquisition of Mondelez International’s gum business
Convenience stores benefit from impulse-driven nature of gum
Slowed growth anticipated
Strong market concentration
Exotic and fruit flavours to attract younger consumers
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Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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