PROSPECTS AND OPPORTUNITIES
A robust performance is anticipated from gum
Both chewing gum and bubble gum are expected to post moderate-to-good retail volume growth and strong retail value (constant 2024 prices) growth over the forecast period. This positive performance, which comes against the background of significant challenges, shows the resilience of the category.
Gum continues to face strong challenges
One of the most significant challenges for gum remains increases in product prices amid inflation and associated rising production costs and distribution expenses. Additionally, the persistent threat of the parallel trade poses challenges for international brand owners operating in Tunisia.
New flavours, sugar-free variants and packaging offer growth opportunities
Growth opportunities in gum lie in the diversity of products on offer, appealing packaging and the introduction of new flavours. Brand owners can capitalise on these opportunities by expanding their product ranges and innovating in terms of packaging design to cater to consumer preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Tunisia?
- Which are the leading brands in Gum in Tunisia?
- How are products distributed in Gum in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Tunisia - Category analysis
KEY DATA FINDINGS
Gum demand shows resilience in the face of higher prices
Chewing gum and bubble gum see similar growth trajectories
Parallel trade hampers legal sales but innovation remains a driver
A robust performance is anticipated from gum
Gum continues to face strong challenges
New flavours, sugar-free variants and packaging offer growth opportunities
Snacks in Tunisia - Industry Overview
Snacks in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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