PROSPECTS AND OPPORTUNITIES
Value sales set to remain strong, with widening distribution fostering competition between brands
Value sales of gum will remain strong over the forecast period, with volume more sluggish. Growth will be driven by product innovation as competition intensifies within the category, as well as the modernisation of retailing which will see a larger number of supermarkets and hypermarkets open outlets across the country, thus displaying a larger variety of imported gum brands which is expected to prompt demand.
Innovation will focus on new product launches which attract children
Innovation is expected to play a key role in driving gum sales over the forecast period. Certainly, the primary target group will continue to be children, who are particularly responsive to new product launches and creative formats.
Health and wellness trends will focus on sugar-free options
Health and wellness trends are expected to increasingly influence new developments over the forecast period. Both domestic and international brands are likely to focus on developing sugar-free products, as well as chewing gum made with natural colourants and free from artificial preservatives.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Tunisia?
- Which are the leading brands in Gum in Tunisia?
- How are products distributed in Gum in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Tunisia - Category analysis
KEY DATA FINDINGS
Value sales of gum remain strong, offsetting more sluggish volume growth
Confiserie Triki le Moulin maintains lead, thanks to robust portfolio of brands
Small local grocers remain key outlets for gum
Value sales set to remain strong, with widening distribution fostering competition between brands
Innovation will focus on new product launches which attract children
Health and wellness trends will focus on sugar-free options
Snacks in Tunisia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!