PROSPECTS AND OPPORTUNITIES
Increase in volume sales over forecast period
There will be positive constant value and volume growth over the forecast period, though continuing population decline will have a dampening effect. Increasing marketing efforts will improve consumer awareness and reinforce brand loyalty, helping to stabilise sales, despite limited competition.
Gums with a healthier positioning drive sales
Consumers are increasingly health conscious in Serbia and are concerned about the high sugar content and additives in gum. As such, gum with a healthier positioning will gain value share over the forecast period.
Price key driver of value sales
Price will be the key driver of value sales over the forecast period and this should see private label gaining some value share. A current example is the label G-Drive from the forecourt retailer NIS Petrol.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Serbia?
- Which are the leading brands in Gum in Serbia?
- How are products distributed in Gum in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Serbia - Category analysis
KEY DATA FINDINGS
Fall in volume sales
Wrigley Jr continues to have near monopoly
Supermarkets lead distribution
Increase in volume sales over forecast period
Gums with a healthier positioning drive sales
Price key driver of value sales
Snacks in Serbia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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