There will be positive constant value and volume growth over the forecast period, though continuing population decline will have a dampening effect. Increasing marketing efforts will improve consumer awareness and reinforce brand loyalty, helping to stabilise sales, despite limited competition.
Consumers are increasingly health conscious in Serbia and are concerned about the high sugar content and additives in gum. As such, gum with a healthier positioning will gain value share over the forecast period.
Price will be the key driver of value sales over the forecast period and this should see private label gaining some value share. A current example is the label G-Drive from the forecourt retailer NIS Petrol.
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Understand the latest market trends and future growth opportunities for the Gum industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
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This report originates from Passport, our Gum research and analysis database.
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