PROSPECTS AND OPPORTUNITIES
Gum expected to remain stable as wellness trends and shopping behaviour shape future growth
Retail value sales of gum are expected to post marginal growth over the forecast period, though underlying volume trends remain flat or slightly negative. The category continues to face challenges linked to evolving health and wellness priorities, which discourage sugar consumption and limit consumer interest in traditional gum products.
Functional gum and wellness-enhancing formats expected to lead innovation
Over the forecast period, gum innovation is set to shift more strongly toward functional benefits and wellness-oriented formulations. These may include gums enriched with vitamins, energy-boosting compounds, or calming ingredients such as CBD.
Littering regulations remain localised, but consumer behaviour is already shaped by sustainability concerns
Although Switzerland does not currently enforce a nationwide law targeting gum littering, several cantons have implemented their own regulations aimed at reducing public nuisance. These localised laws–combined with the country's strong social norms around cleanliness and environmental responsibility–are contributing to restrained gum consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Switzerland?
- Which are the leading brands in Gum in Switzerland?
- How are products distributed in Gum in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Switzerland - Category analysis
KEY DATA FINDINGS
Gum records slight value growth in a challenging retail environment
Consolidation boosts leadership as functional innovation gains ground
Supermarkets lead distribution, while hypermarkets see renewed growth
Gum expected to remain stable as wellness trends and shopping behaviour shape future growth
Functional gum and wellness-enhancing formats expected to lead innovation
Littering regulations remain localised, but consumer behaviour is already shaped by sustainability concerns
Snacks in Switzerland - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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