Retail value sales of gum are expected to post marginal growth over the forecast period, though underlying volume trends remain flat or slightly negative. The category continues to face challenges linked to evolving health and wellness priorities, which discourage sugar consumption and limit consumer interest in traditional gum products.
Over the forecast period, gum innovation is set to shift more strongly toward functional benefits and wellness-oriented formulations. These may include gums enriched with vitamins, energy-boosting compounds, or calming ingredients such as CBD.
Although Switzerland does not currently enforce a nationwide law targeting gum littering, several cantons have implemented their own regulations aimed at reducing public nuisance. These localised laws–combined with the country's strong social norms around cleanliness and environmental responsibility–are contributing to restrained gum consumption.
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Understand the latest market trends and future growth opportunities for the Gum industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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