PROSPECTS AND OPPORTUNITIES
Consumers expected to shift to reduced sugar options
Sales of gum are projected to post strong and steady growth in value and volume terms over the forecast period, with sales likely to be supported by the increasingly busy lives of urban consumers. People will likely continue to turn to chewing gum to freshen their breath, while players could also lean into the dental health claims of chewing gum, such as reducing plaque buildup.
Gum seen as a low risk product by retailers
Even during financially uncertain times, retailers in Hungary continue to stock up on gum due to its low-risk nature. Despite the requirement to have a best before date, gum has a long shelf life and therefore it is considered a safe investment for stores.
Xylitol on the rise as consumers look for natural claims
Health-conscious consumers in Hungary are showing growing interest in sugar-free gum made with xylitol, which is often perceived as a healthier alternative to sugar and artificial sweeteners. Brands like Aldi’s EXCITEMINT Xylit Pro are tapping into this trend with xylitol-based products that appeal to wellness-focused shoppers seeking benefits like cavity prevention and fresh breath.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Hungary?
- Which are the leading brands in Gum in Hungary?
- How are products distributed in Gum in Hungary?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hungary?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Hungary - Category analysis
KEY DATA FINDINGS
Sales remain stable with Mars continuing to dominate sales with trusted brands
The rise of value packs and shrinkflation
Discounters on the rise as e-commerce struggles to make headway in gum
Consumers expected to shift to reduced sugar options
Gum seen as a low risk product by retailers
Xylitol on the rise as consumers look for natural claims
Snacks in Hungary - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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