Sales of gum are projected to post strong and steady growth in value and volume terms over the forecast period, with sales likely to be supported by the increasingly busy lives of urban consumers. People will likely continue to turn to chewing gum to freshen their breath, while players could also lean into the dental health claims of chewing gum, such as reducing plaque buildup.
Even during financially uncertain times, retailers in Hungary continue to stock up on gum due to its low-risk nature. Despite the requirement to have a best before date, gum has a long shelf life and therefore it is considered a safe investment for stores.
Health-conscious consumers in Hungary are showing growing interest in sugar-free gum made with xylitol, which is often perceived as a healthier alternative to sugar and artificial sweeteners. Brands like Aldi’s EXCITEMINT Xylit Pro are tapping into this trend with xylitol-based products that appeal to wellness-focused shoppers seeking benefits like cavity prevention and fresh breath.
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Understand the latest market trends and future growth opportunities for the Gum industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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