PROSPECTS AND OPPORTUNITIES
Impulse sales and innovation to support current value growth
Gum is expected to see slight current value growth in Belgium over the forecast period, but sales are set to stagnate at constant 2025 prices and in volume terms. Several factors are likely to support current value growth in gum over the forecast period.
Growing focus on additional benefits
As sugar-free gum becomes the norm in chewing gum consumer demand is likely to become more sophisticated. In tandem, brands will need to provide more benefits in addition to the sugar-free proposition.
Self-checkouts to provide opportunities for gum placement
The development of automatic cashiers/self-checkouts represents an opportunity for gum. The reduction of traditional cashiers in grocery retailing outlets frees up space around the exit areas.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Belgium?
- Which are the leading brands in Gum in Belgium?
- How are products distributed in Gum in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Belgium - Category analysis
KEY DATA FINDINGS
Challenging conditions for gum
Perfetti Van Melle to stay far out in front despite share erosion
Convenience stores and discounters to make slight share gains
Impulse sales and innovation to support current value growth
Growing focus on additional benefits
Self-checkouts to provide opportunities for gum placement
Snacks in Belgium - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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