PROSPECTS AND OPPORTUNITIES
Steady growth in retail volume and current value sales projected for gum
Gum is expected to post steady growth in retail volume and current value sales throughout the forecast period. It will continue to expand at a markedly faster pace in value terms than volume terms, as high inflation looks set to persist in Turkey for some time to come.
Interest in chewing gum with functional benefits set to remain strong
Chewing gum with functional properties will continue to gain popularity in Turkey over the forecast period. In particular, it is anticipated more consumers will gravitate towards sugar free products made with xylitol, which aside from being a natural sweetener helps to reduce the risk of tooth decay by neutralising plaque acids and strengthening enamel.
Gum producers will continue working to minimise their environmental impact
As environmental concerns increasingly shape consumer behaviour in Turkey, gum manufacturers will continue working to improve their sustainability credentials over the forecast period. Packaging will remain a focal point in this regard, with most players expected to increase their use of recycled/recyclable materials.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Turkey?
- Which are the leading brands in Gum in Turkey?
- How are products distributed in Gum in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Turkey - Category analysis
KEY DATA FINDINGS
Low unit prices and traditional consumption habits support stable demand
Kent continues to lead gum
Discounters remains the top distribution channel
Steady growth in retail volume and current value sales projected for gum
Interest in chewing gum with functional benefits set to remain strong
Gum producers will continue working to minimise their environmental impact
Snacks in Turkey - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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