Gum is expected to post steady growth in retail volume and current value sales throughout the forecast period. It will continue to expand at a markedly faster pace in value terms than volume terms, as high inflation looks set to persist in Turkey for some time to come.
Chewing gum with functional properties will continue to gain popularity in Turkey over the forecast period. In particular, it is anticipated more consumers will gravitate towards sugar free products made with xylitol, which aside from being a natural sweetener helps to reduce the risk of tooth decay by neutralising plaque acids and strengthening enamel.
As environmental concerns increasingly shape consumer behaviour in Turkey, gum manufacturers will continue working to improve their sustainability credentials over the forecast period. Packaging will remain a focal point in this regard, with most players expected to increase their use of recycled/recyclable materials.
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Understand the latest market trends and future growth opportunities for the Gum industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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