PROSPECTS AND OPPORTUNITIES
Product innovation and distribution expansion will support ongoing low-yet-steady sales
Gum is expected to achieve small yet steady volume sales and stronger value sales over the forecast period, driven by the trends influencing current purchasing behaviours. Sales will be supported by manufacturer’s strategies to modernise gum and meet their target consumer audiences, alongside the expansion of urban convenience stores.
Technological developments set to enhance production and distribution
In a cross-category trend, globally-strong brands in Mexico are expected to bring digital and technological advancements to help reshape product innovation, manufacturing, and distribution. For example, as seen with Mondelez International Inc (GBO), whose global food scientists use an Artificial Intelligence (AI) tool to create recipes by specifying desired characteristics, including flavour, aroma, and appearance.
Junk food ban in schools could impact sales of gum
In a further cross-category trend, gum could also be impacted by the junk food ban in schools. In March 2025, Mexico enacted a nationwide ban on the sale of junk food in schools, targeting ultra-processed products high in sugars, fats, and sodium.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Mexico?
- Which are the leading brands in Gum in Mexico?
- How are products distributed in Gum in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Mexico - Category analysis
KEY DATA FINDINGS
Sugar-free chewing gum and digital platforms help to support sales
Mondelez maintains its lead thanks to strength of its Trident and Bubbaloo brands
Tienditas remain key, while e-commerce continues to grow
Product innovation and distribution expansion will support ongoing low-yet-steady sales
Technological developments set to enhance production and distribution
Junk food ban in schools could impact sales of gum
Snacks in Mexico - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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