PROSPECTS AND OPPORTUNITIES
Growth predicted for gum in both value and volume terms
Gum sales are projected to experience ongoing growth throughout the forecast period, both in volume and current value terms, although value growth is anticipated to decelerate in the short term. Perfetti Van Melle brands are expected to expand their presence, especially within foodservice, supported by the company's specialised sales team.
Functionality set to drive innovation and growth in the category
Functional chewing gums such as Trident, Oral-B, and Trident 60 Minutes are anticipated to experience the highest demand over the forecast period. Private labels, including Mercadona, are also emphasising functional offerings, such as Energy Deliplus, which contains ginseng, guarana, and caffeine, and B12 Deliplus, formulated with vitamin B12 to support energy metabolism and immune system function.
Sustainability trends in gum will continue apace
Sustainability is a key consideration in packaging materials, prompting both brands and private labels to seek innovative, environmentally friendly gum options. Mentos Gum stands out for its distinctive packaging and commitment to advancing sustainable solutions, and may set the trend for the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Portugal?
- Which are the leading brands in Gum in Portugal?
- How are products distributed in Gum in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Portugal - Category analysis
KEY DATA FINDINGS
Chewing gum benefits from increased consumption occasions, post-pandemic
Perfetti Van Melle leads in 2025, following acquisition of Mondelez brands
Supermarkets benefits from impulse sales of gum at checkouts
Growth predicted for gum in both value and volume terms
Functionality set to drive innovation and growth in the category
Sustainability trends in gum will continue apace
Snacks in Portugal - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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