Gum sales are projected to experience ongoing growth throughout the forecast period, both in volume and current value terms, although value growth is anticipated to decelerate in the short term. Perfetti Van Melle brands are expected to expand their presence, especially within foodservice, supported by the company's specialised sales team.
Functional chewing gums such as Trident, Oral-B, and Trident 60 Minutes are anticipated to experience the highest demand over the forecast period. Private labels, including Mercadona, are also emphasising functional offerings, such as Energy Deliplus, which contains ginseng, guarana, and caffeine, and B12 Deliplus, formulated with vitamin B12 to support energy metabolism and immune system function.
Sustainability is a key consideration in packaging materials, prompting both brands and private labels to seek innovative, environmentally friendly gum options. Mentos Gum stands out for its distinctive packaging and commitment to advancing sustainable solutions, and may set the trend for the forecast period.
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Understand the latest market trends and future growth opportunities for the Gum industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Gum research and analysis database.
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