PROSPECTS AND OPPORTUNITIES
Declining volumes
Retail value sales of gum are expected to grow in current terms in the Czech Republic over the forecast period, but to decline at constant 2025 prices and in volume terms. The expected decline in volumes reflects market maturity and shifting consumer habits.
Opportunities for development of functional gum
Advances in technology are creating opportunities for new products to come to market. One such innovation that might help gum in the future is fortified and functional gum.
Facing up to demand for sustainability
Sustainability is an important issue for Czech consumers, a growing number of whom are looking for eco-friendly products. With new products coming to market, we are seeing decreasing usage of plastic in the packaging of gum, with the new Orbit Refresher having paper packaging that is viewed as much more environmentally friendly and sustainable.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Czech Republic?
- Which are the leading brands in Gum in Czech Republic?
- How are products distributed in Gum in Czech Republic?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Czech Republic?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in the Czech Republic - Category analysis
KEY DATA FINDINGS
Decline in smoking prevalence undermines demand
Mars Czech remains dominant
Consumers shifting from hypermarkets to smaller, more convenient outlets
Declining volumes
Opportunities for development of functional gum
Facing up to demand for sustainability
Snacks in the Czech Republic - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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