Gum in Indonesia is forecast to see slight growth over the next five years, with retail sales expected to grow at a current value CAGR of 2% (2025 constant value CAGR of -1%) over the forecast period to IDR1.2 trillion.
In Indonesia's competitive snacking space, strategic licensing and partnerships have emerged as vital tactics to revitalise chewing gum. Brands embracing collaboration, such as Lotte Xylitol's partnership with the popular anime franchise One Piece, have seen encouraging results.
Chewing gum in Indonesia has an opportunity for recovery and growth over the forecast period by leveraging product innovation and aligning with younger consumers' values. While sugar-free options are already prevalent, the key challenge lies in effectively communicating the benefits of these products.
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Understand the latest market trends and future growth opportunities for the Gum industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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