PROSPECTS AND OPPORTUNITIES
Volume decline set to continue for gum, despite price rises driving slight value growth
Gum in Indonesia is forecast to see slight growth over the next five years, with retail sales expected to grow at a current value CAGR of 2% (2025 constant value CAGR of -1%) over the forecast period to IDR1.2 trillion.
Partnerships and social media campaigns will be important to engage with consumers
In Indonesia's competitive snacking space, strategic licensing and partnerships have emerged as vital tactics to revitalise chewing gum. Brands embracing collaboration, such as Lotte Xylitol's partnership with the popular anime franchise One Piece, have seen encouraging results.
A need to align with the demands of younger consumers
Chewing gum in Indonesia has an opportunity for recovery and growth over the forecast period by leveraging product innovation and aligning with younger consumers' values. While sugar-free options are already prevalent, the key challenge lies in effectively communicating the benefits of these products.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Indonesia?
- Which are the leading brands in Gum in Indonesia?
- How are products distributed in Gum in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Indonesia - Category analysis
KEY DATA FINDINGS
Changing consumer habits drive continued value and volume decline for gum in 2025
Perfetti Van Melle maintains its dominance, but Lotte Group leverages social media and health to see sales and share growth
Consumers still value warung for purchasing gum, but convenience stores and retail e-commerce see a rising trend
Volume decline set to continue for gum, despite price rises driving slight value growth
Partnerships and social media campaigns will be important to engage with consumers
A need to align with the demands of younger consumers
Snacks in Indonesia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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