PROSPECTS AND OPPORTUNITIES
Gum sales in Croatia show limited potential for volume growth amid market maturity
Gum sales in Croatia are projected to experience minimal volume growth over the forecast period, reflecting a mature market with limited potential for substantial increases in consumption. To sustain value growth, manufacturers are expected to focus on product differentiation through premium offerings, flavour innovations, and health-oriented positioning.
Innovations in packaging, formats, and health-focused formulations will shape market development
The gum market in Croatia is set to see significant advancements in packaging as manufacturers respond to evolving consumer needs. Packaging will increasingly emphasise convenience and functionality, with portable, resealable containers of 30 to 50 pieces becoming the new standard.
Rise of smoking alternatives poses challenge to gum market
The increasing popularity of alternatives to traditional smoking such as vaping, heated tobacco products, and flavoured nicotine pouches is presenting new challenges for the gum market. Unlike conventional cigarettes, these alternatives do not cause bad breath, reducing consumers’ reliance on gum as a breath freshener.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Croatia?
- Which are the leading brands in Gum in Croatia?
- How are products distributed in Gum in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Croatia - Category analysis
KEY DATA FINDINGS
Chewing gum continues to dominate sales
Wrigley Jr Co. maintains leadership
Traditional retail leads gum distribution, while e-commerce shows fastest growth
Gum sales in Croatia show limited potential for volume growth amid market maturity
Innovations in packaging, formats, and health-focused formulations will shape market development
Rise of smoking alternatives poses challenge to gum market
Snacks in Croatia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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