PROSPECTS AND OPPORTUNITIES
New product development is expected to support ongoing value growth in gum
Sales of gum are expected to maintain steady growth throughout the forecast period, primarily driven by new product developments and innovations, such as those undertaken by Mars Wrigley. While the category will continue to face challenges from other confectionery products offering greater variety, ongoing innovations, particularly in the health and wellness segment, are anticipated to help it effectively counteract competitive pressures.
Digital media communications will be key to engaging younger consumers
Over the forecast period, digital media will increasingly become a key way for manufacturers to engage younger consumers, offering personalised and innovative campaigns. Generation Z, in particular, represents a tech-savvy demographic with strong digital media penetration.
Innovation is set to focus on health and wellness attributes, aligning with consumer demands
Health and wellness will be a key focus of innovation in gum, driving growth across the forecast period. Consumer awareness of health will continue to increase, leading to more conscientious product selection.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Canada?
- Which are the leading brands in Gum in Canada?
- How are products distributed in Gum in Canada?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Canada?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Canada - Category analysis
KEY DATA FINDINGS
Products that offer health and wellness attributes drive growth in chewing gum
Perfette Van Melle retains its leads while The Pur Co has a strong performance
Forecourt retailers remain the largest distribution channel but retail e-commerce shows dynamism
New product development is expected to support ongoing value growth in gum
Digital media communications will be key to engaging younger consumers
Innovation is set to focus on health and wellness attributes, aligning with consumer demands
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Key trends in 2025
Competitive Landscape
Channel developments
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DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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