Gum is a saturated category in Slovakia, but it increasingly faces competition from emerging alternatives. Traditionally used by smokers to combat bad breath, gum consumption is being affected by the shift toward less harmful nicotine products, including vapes and e-cigarettes, which reduces the need for breath freshening.
Natural, resin-based chewing gum is becoming increasingly popular among health-conscious consumers and is becoming available via e-commerce, pharmacies, and health food stores. These products offer a new chewing gum experience, while containing no plastic/rubber ingredients and no additives.
Over the forecast period, the gum category is expected to see growth in functional products enriched with vitamins, energy-boosting, or focus-enhancing ingredients. These variants appeal to consumers looking for convenience and added health benefits, alongside the traditional breath-freshening function.
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Understand the latest market trends and future growth opportunities for the Gum industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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