PROSPECTS AND OPPORTUNITIES
Rising disposable incomes to support increased spending on small indulgences
Gum is a saturated category in Slovakia, but it increasingly faces competition from emerging alternatives. Traditionally used by smokers to combat bad breath, gum consumption is being affected by the shift toward less harmful nicotine products, including vapes and e-cigarettes, which reduces the need for breath freshening.
Natural, resin-based chewing gum gaining traction
Natural, resin-based chewing gum is becoming increasingly popular among health-conscious consumers and is becoming available via e-commerce, pharmacies, and health food stores. These products offer a new chewing gum experience, while containing no plastic/rubber ingredients and no additives.
Rising demand for functional products
Over the forecast period, the gum category is expected to see growth in functional products enriched with vitamins, energy-boosting, or focus-enhancing ingredients. These variants appeal to consumers looking for convenience and added health benefits, alongside the traditional breath-freshening function.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Slovakia?
- Which are the leading brands in Gum in Slovakia?
- How are products distributed in Gum in Slovakia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovakia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Slovakia - Category analysis
KEY DATA FINDINGS
Value growth supported by price inflation
Mars SR dominates
Convenience stores continue to lead despite rising competition
Rising disposable incomes to support increased spending on small indulgences
Natural, resin-based chewing gum gaining traction
Rising demand for functional products
Snacks in Slovakia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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