PROSPECTS AND OPPORTUNITIES
Fresh breath and oral hygiene benefits to push chewing gum consumption
Retail value (constant 2025 prices) sales of gum are projected to grow strongly in the United Arab Emirates over the forecast period, largely in line with the 2025 performance. While chewing gum is set to continue to drive sales and growth in the category, bubble gum is predicted to recover and see healthy growth rates in retail volume and value (constant 2025 prices) terms in the second half of the forecast period.
Expanding flavour profiles and new experiences drive dynamism in gum
To meet the evolving tastes of consumers in the United Arab Emirates, gum manufacturers are diversifying their flavour offerings beyond traditional options. While minty (peppermint and spearmint) flavours continue to dominate due to a strong association with breath-freshening and oral hygiene, there is a noticeable shift toward more adventurous and personalised flavour experiences.
Sustainability gains weight in product and packaging terms
Sustainability is becoming a key focus in chewing gum globally, including in the United Arab Emirates, as environmental awareness grows among consumers. Traditional gum bases, often made from synthetic plastics, contribute to long-term pollution due to their non-biodegradable nature.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in United Arab Emirates?
- Which are the leading brands in Gum in United Arab Emirates?
- How are products distributed in Gum in United Arab Emirates?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Arab Emirates?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Chewing gum sustains growth trajectory
Mars’s brands dominate the landscape of gum in the United Arab Emirates
Hypermarkets leverage large shelf space and cater to convenience and impulse purchases
Fresh breath and oral hygiene benefits to push chewing gum consumption
Expanding flavour profiles and new experiences drive dynamism in gum
Sustainability gains weight in product and packaging terms
Snacks in the United Arab Emirates - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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