PROSPECTS AND OPPORTUNITIES
Retail value growth opportunities despite falling retail volume sales
Gum in South Africa is expected to see growth in retail value (constant 2025 prices) sales in the early-to-mid-forecast period, before stagnating. Any retail value growth in the category is set to be supported by ongoing innovation and premiumisation strategies.
Innovation to concentrate on chewing gum
Innovation in gum is expected to be shaped by global trends, such as health and wellness, sustainability and experiential consumption. Manufacturers are likely to focus on functional chewing gum, offering benefits like stress relief, energy boosting or oral health enhancement.
Gum at risk from food labelling regulations
Gum is also set to be affected by changes to food labelling regulations in South Africa, which remain under consideration, particularly for products high in sugar, saturated fats and sodium. The Department of Health has published draft regulations proposing mandatory front-of-pack warning labels for pre-packaged foods that exceed specific thresholds for these nutrients or contain artificial sweeteners.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in South Africa?
- Which are the leading brands in Gum in South Africa?
- How are products distributed in Gum in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in South Africa - Category analysis
KEY DATA FINDINGS
Chewing gum shows dynamism through new flavours and health-orientated options
Mondelez invests to remain the dominant gum player
Hypermarkets gains but supermarkets reigns
Retail value growth opportunities despite falling retail volume sales
Innovation to concentrate on chewing gum
Gum at risk from food labelling regulations
Snacks in South Africa - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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