Sales of gum in Nigeria are projected to rise in both retail value and volume terms over the forecast period, reflecting improved economic conditions and greater price stability. These improvements should result in increased disposable incomes, enabling more consumers to purchase non-essential items such as gum.
With an improving economic outlook, companies operating in gum are expected to increase innovation, particularly through the introduction of new flavours and more visually appealing packaging.
Key health and wellness themes, such as sugar-free formulations and pro-dental hygiene benefits, will impact the future development of gum. Although sugar-free gum already has a strong presence, with the use of sugar alternatives such as xylitol becoming increasingly common, there is growing scope for innovation focused on natural ingredients.
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Understand the latest market trends and future growth opportunities for the Gum industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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