PROSPECTS AND OPPORTUNITIES
Chewing gum is expected to lead growth as economic conditions and the consumer base improve
Sales of gum in Nigeria are projected to rise in both retail value and volume terms over the forecast period, reflecting improved economic conditions and greater price stability. These improvements should result in increased disposable incomes, enabling more consumers to purchase non-essential items such as gum.
Innovation and expanding distribution is set to drive growth for gum
With an improving economic outlook, companies operating in gum are expected to increase innovation, particularly through the introduction of new flavours and more visually appealing packaging.
Health-focused innovation and functional benefits may shape gum development
Key health and wellness themes, such as sugar-free formulations and pro-dental hygiene benefits, will impact the future development of gum. Although sugar-free gum already has a strong presence, with the use of sugar alternatives such as xylitol becoming increasingly common, there is growing scope for innovation focused on natural ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Nigeria?
- Which are the leading brands in Gum in Nigeria?
- How are products distributed in Gum in Nigeria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Nigeria - Category analysis
KEY DATA FINDINGS
Chewing gum drives strong value growth as consumer demand rebounds
Perfetti Van Melle leads gum through local production, brand variety, and strong promotional activity
Small local grocers lead as economic conditions drive the shift to smaller pack purchases
Chewing gum is expected to lead growth as economic conditions and the consumer base improve
Innovation and expanding distribution is set to drive growth for gum
Health-focused innovation and functional benefits may shape gum development
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DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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