The outlook for gum sales remains positive over the forecast period, primarily driven by the solid performance of chewing gum. As consumer confidence strengthens and out-of-home activities resume, impulse-driven purchases are expected to rise, directly benefiting chewing gum consumption.
Due to a strong focus on younger consumers, gum brands have been communicating more contemporary values, with new campaigns likely to be allied with causes such as creativity collabs (billboards with street tags/graffiti style), clean energy (solar panel chargers) and upcycling clothing (giving clothes a new life). Trident has been leading such initiatives when festivals such as Stereo Picnic occur.
In terms of sustainability, gum is not as well-developed as other snacks categories. However, rather than a weakness, this could be a feature to set a brand apart and incentivise support from consumers over the forecast period amid some press articles posted at the beginning of 2025 claiming that chewing gum releases hundreds of microplastics into the mouth.
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Understand the latest market trends and future growth opportunities for the Gum industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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