Retail volume and value (constant 2025 prices) sales of gum are expected to post positive, but slow growth over the forecast period. Retail value sales are likely to pushed by higher unit prices as volume growth is harder to come by.
Technological advancements are visible in the category. Notably, Fazer Group began building a xylitol factory in 2019.
Gum in Finland is set to continue to rely on health and wellness and breath freshening claims. However, players are expected to continue to offer new and innovative flavours known from popular desserts, confectionery and even popular drinks to bring enhanced indulgence and address sweet cravings.
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Understand the latest market trends and future growth opportunities for the Gum industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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