PROSPECTS AND OPPORTUNITIES
Maturity limits growth potential
Retail volume and value (constant 2025 prices) sales of gum are expected to post positive, but slow growth over the forecast period. Retail value sales are likely to pushed by higher unit prices as volume growth is harder to come by.
New xylitol factory to add dynamism to the gum offer
Technological advancements are visible in the category. Notably, Fazer Group began building a xylitol factory in 2019.
New and innovative offerings are anticipated
Gum in Finland is set to continue to rely on health and wellness and breath freshening claims. However, players are expected to continue to offer new and innovative flavours known from popular desserts, confectionery and even popular drinks to bring enhanced indulgence and address sweet cravings.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Finland?
- Which are the leading brands in Gum in Finland?
- How are products distributed in Gum in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Finland - Category analysis
KEY DATA FINDINGS
Health and wellness claims are extended in gum
Jenkki dominates but private label gains traction
Convenience and large sections inform gum distribution
Maturity limits growth potential
New xylitol factory to add dynamism to the gum offer
New and innovative offerings are anticipated
Snacks in Finland - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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