PROSPECTS AND OPPORTUNITIES
Steady growth expected, driven by variety, availability, and routine use
Sales of gum in Saudi Arabia are forecast to follow a steady upward trajectory, with retail sales anticipated to grow at a current value CAGR of 7% (5% in 2025 constant value terms), reaching SAR1.7 billion.
Digital touchpoints likely to shape brand visibility
Digital platforms are set to play a bigger role in terms of consumer engagement. Brands have a unique opportunity to leverage platforms such as TikTok and Snapchat to connect with Saudi youth through flavour-driven campaigns and promotional giveaways.
Pressure to meet health and packaging demands
Gum is not forecast to encounter significant legislative changes in Saudi Arabia over the forecast period. However, rising consumer interest in wellness is likely to drive brands to more prominently highlight sugar-free gum.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Saudi Arabia?
- Which are the leading brands in Gum in Saudi Arabia?
- How are products distributed in Gum in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Sales growth driven by bubble gum, although chewing gum still dominates sales
Batook extends its lead thanks to its broad products range in chewing gum
Although supermarkets maintains its lead, retail e-commerce sees dynamism
Steady growth expected, driven by variety, availability, and routine use
Digital touchpoints likely to shape brand visibility
Pressure to meet health and packaging demands
Snacks in Saudi Arabia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!