Sales of gum in Saudi Arabia are forecast to follow a steady upward trajectory, with retail sales anticipated to grow at a current value CAGR of 7% (5% in 2025 constant value terms), reaching SAR1.7 billion.
Digital platforms are set to play a bigger role in terms of consumer engagement. Brands have a unique opportunity to leverage platforms such as TikTok and Snapchat to connect with Saudi youth through flavour-driven campaigns and promotional giveaways.
Gum is not forecast to encounter significant legislative changes in Saudi Arabia over the forecast period. However, rising consumer interest in wellness is likely to drive brands to more prominently highlight sugar-free gum.
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Understand the latest market trends and future growth opportunities for the Gum industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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