PROSPECTS AND OPPORTUNITIES
Growth potential remains limited
Future growth in gum is expected to be highly limited, as it faces multiple structural challenges, with volume sales set to continue declining over the forecast period. Consumer demand for chewing gum’s traditional functional benefits such as freshening breath and boosting alertness is gradually shifting.
Innovation and cross-industry collaboration will lead the way
In a stagnating market where overall category growth has plateaued, new product development and creative marketing campaigns are becoming essential strategies for brands to maintain relevance and consumer engagement. To solve the challenges, Airwaves has actively pursued flavour innovation and cross-brand collaborations to inject new energy into the brand.
Play Gum continues to leverage IP collaborations to strengthen position
Play Gum continues to differentiate itself from dominant brands like Airwaves and Extra by focusing on IP-based collaborations, specifically targeting younger demographics - especially children. Since 2021, Play Gum has partnered with the popular Japanese anime franchise Pokémon, launching limited-edition packaging featuring printed character designs and collectible items.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Taiwan?
- Which are the leading brands in Gum in Taiwan?
- How are products distributed in Gum in Taiwan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Taiwan - Category analysis
KEY DATA FINDINGS
Gum shows minimal expansion in 2025
Highly consolidated landscape led by Airwaves and Extra
Convenience stores remains dominant channel
Growth potential remains limited
Innovation and cross-industry collaboration will lead the way
Play Gum continues to leverage IP collaborations to strengthen position
Snacks in Taiwan - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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