PROSPECTS AND OPPORTUNITIES
Further growth forecast for chewing gum as bubble gum continues to fall
As Vietnam’s economic recovery accelerates, chewing gum is anticipated to sustain its upward growth trajectory. A key growth driver will remain the cultural association of chewing gum with fresh breath, which is particularly valued following traditional meals rich in strong flavours.
Sugar-free gum trend set to accelerate
Sugar-free gum continues to be an expanding trend in Vietnam, as this is the most basic switch to help improve the image of gum products; specifically, sugar-free gum is less harmful to the teeth than alternatives. New innovations will appear throughout the forecast period, with these helping to further revolutionise the image of gum.
Consumer choices set to shift further towards cleaner and greener offerings
Health and environmental considerations are significantly influencing local consumer preferences in gum. Heightened awareness about environmental impact, particularly regarding non-biodegradable gum waste, is prompting some consumers to seek cleaner, more sustainable alternatives like mints and mouthwash.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Vietnam?
- Which are the leading brands in Gum in Vietnam?
- How are products distributed in Gum in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Vietnam - Category analysis
KEY DATA FINDINGS
Chewing gum sees modest recovery in Vietnam in 2025
Wrigley maintains leadership with youth-focused strategy
E-commerce though remains small for gum
Further growth forecast for chewing gum as bubble gum continues to fall
Sugar-free gum trend set to accelerate
Consumer choices set to shift further towards cleaner and greener offerings
Snacks in Vietnam - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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