As Vietnam’s economic recovery accelerates, chewing gum is anticipated to sustain its upward growth trajectory. A key growth driver will remain the cultural association of chewing gum with fresh breath, which is particularly valued following traditional meals rich in strong flavours.
Sugar-free gum continues to be an expanding trend in Vietnam, as this is the most basic switch to help improve the image of gum products; specifically, sugar-free gum is less harmful to the teeth than alternatives. New innovations will appear throughout the forecast period, with these helping to further revolutionise the image of gum.
Health and environmental considerations are significantly influencing local consumer preferences in gum. Heightened awareness about environmental impact, particularly regarding non-biodegradable gum waste, is prompting some consumers to seek cleaner, more sustainable alternatives like mints and mouthwash.
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Understand the latest market trends and future growth opportunities for the Gum industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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